Social Media Marketing
Social Media Marketing to grow your business
Increase your targeted website traffic with your social media marketing. But that is much easier said than done. So how do you go about increasing your followers in Twitter, or finding new friends in facebook, or creating a facebook group? What are the important lessons to be learned from the social marketing world, and is it worth my time and effort? How effective is Twitter, and how much traffic will it send to my website? Should I use social media to brand myself, my company or neither?
The previous questions are questions that I hear all the time and can help you sort through.
- Is Twitter Worth My Time?
Yes, Twitter has the ability to allow you to network with countless people with similar passions, likes, and similarities. You can even find people in your area, and who talk about the same topics as you. - How do I increase my Twitter Followers?
Its all about networking. The most common trend on increasing your Twitter followers is to find people with the search option with Twitter and to Follow all the people who have similar interest as you. You will notice over time these people will follow you back, but several of them will not and this is where networking comes into play. You should start conversations with these people, recommend them for #followFriday, retweet, or reply to them or comments that they make. You will notice that the constant efforts that you use to communicate with these people will increase your followers dramatically. - Should I use Twitter Software?
I recommend TweetDeck, if you are going to use Twitter software I think you should stay away from the programs that claim instant followers, friends, etc. Instead use the software applications out their that allow you to streamline your social marketing efforts. TweetDeck does this well and is free, and it also is available on both Mac, and PC - How do I find friends on facebook?
I would recommend first using the add friends feature from facebook that allows you to find friends from your email address book. This will look for all the people in your email address book who currently have a facebook account and will send then ones you select an invitation to beomce your facebook friend. After you have done this you will also want to join facebook fan pages, and groups. This will allow you to interact with people who share similar interests as you. Another popular way to find friends on any social networking site is by cross promoting. For example you may want to send a tweet out asking people to join your facebook or vice-versa. Also you may want to add a button on your website that links to your Lnkedin, Twitter, Facebook, andmySpace accounts. - How effective is Twitter?
Twitter has a tendency to bring in approximately in between 1% and 2% of the followers that you have to your website link. This number will vary dramatically based on your topic and how targeted your followers are. - Should i use Social Media to Brand myself, or company?
Yes, remember the days when having a website was pointless? I remember explaining to people that a website for a company could be used as a online brochure to allow people to read more about your company. Those days are gone and now every company is expected to have a website and if for no other reason it seems to give a company legitimacy. The same thing goes for Twitter, it is getting to the point where everyone needs to be connected to the latest leaders in Social Media. As on now the leaders are Twitter & facebook.
