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Monday, February 1st, 2010 at 12:27pm

Trendrr Pro – Tracking Social Marketing Trends

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Trendrr Pro

Trendrr is a New York-based digital and social media business intelligence platform.

Using real-time and over-time dashboard views, Trendrr allows users to identify volume, sentiment, location, demographics and influencers around their product and brand, as well as velocity around the media and links being shared on the social web. Users can look at competitive data and track against sales and marketing campaigns with historical views. The service’s data tracking capabilities include blogs, microblogs, news aggregators, social networks, commerce, and video sites. A “virtual scratch pad” enables users to compare data sets and create mashups. Graphs can be shared with links or embed codes, or exported in xml, json, or excel. Trendrr allows users to make real-time actions based on quantitative and qualitative trends by understanding social media’s impact on sales, savings and brand equity–three sources through which Trendrr enables users to track ROI.

Tracking Social Marketing Trends

Trendrr allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks, to blog buzz and video views downloads, all in real time. You can even compare trends to one another, monitoring and evaluating this comparison across a variety of sources.
Trendrr Screenshots of the Social Marketing Reporting

Trendrr Pro tagline Packing & Pricing

Features

Executive Reporting

Executive Reporting

Create reports of all your projects to understand the impact of campaigns and programs. Allow yourself to get faster visibility
to the marketplace.

Alerts

Alerts

Receive immediate emails when something you are tracking goes viral. You can also implement monitoring practices across 50 key online services.

Track More Data

Track More Data

Increase your allotment of searches and data sources.
Arrange for company-wide Trendrr access!

API Level Integration

API Level Integration

Trendrr’s custom API allows for customization of your data and graphs. We can structure and automate your own corporate data – all in one place! Or incorporate Trendrr data into your existing dashboard if preferred. API + bespoke work available

Track Competitors

Track Competitors

Trendrr Pro gives you access to competitor data allowing you to best understand your impact in the marketplace. Don’t fall behind – use this data to set goals and measure improvements!

From the Trendrr website they list several frequently asked questions:
How do I get started?

First-time user? After setting up a new account, get started by clicking on the green “Start Tracking” icon to browse the array of different data sources to choose from. After choosing a data source, enter what you would like to track and that’s it – it’s that easy!

For example, if you choose “Twitter Search” as your data source and enter “Michael Jackson” into the search query, you will begin tracking the number of statuses containing a Michael Jackson on an hourly basis.
Who should use Trendrr?

Anyone – bands, brands, agencies, students, bloggers, web services, robots! Trendrr’s user-demographic is limitless – ranging from the large marketing agency who wants to gauge the market share of a particular company to the casual user who may just want to monitor the popularity surrounding his or her favorite up and coming artist, new TV show, or movie.
I am not a business or a marketing agency – What can I use Trendrr for?

Anything! Trendrr is what you make it.

Use Trendrr to monitor the popularity surrounding your favorite up and coming artist, new TV show, or movie that just went into development.

Compare the popularity of anything, across any input, and draw your own conclusions. See what people are saying and project what you think the effects of this data will be.

Use this site as fuel to blog about interesting data or trends you’ve identified and share and raise awareness regarding things you think are on the rise. Use Trendrr to support your claims with graphs and data.

You can even Trendrr yourself (yes, I’m using Trendrr as a verb here!) and track just what and how much is being said about you online.
I don’t want to track new trends. What else can I do on Trendrr?

Trendrr is not only a place to track new trends. You can also:

  • Draw causal relationships between movement across a variety of data and then share that with friends.
  • Combine other user’s data with your own to further enhance your Trendrr experience.
  • Explore what other users are tracking and see how the data they’re interested in compares to what you’re interested in.
  • Import your own data using Trendrr’s API to compare virtually anything (see developer.trendrr.com for more details).

How do I discover new trends?

Trendrr not only allows you to track new trends, you also allows you to browse the data that other users are tracking. To browse other data and see other users’ graphs, simply choose a category from the top menu bar or search for a specific trend with the search bar in the top right of your screen.
Helpful Hint:

Try narrowing your search query to focus your results. For example, if you would like to track the number of blog posts with the exact phrase ‘Spider Man’ you should use quotation marks around it: “Spider Man”. Additionally, if you would like to track blog posts that are potentially negative in buzz, you would perhaps want to enter “Spider Man” +”horrible movie”. Experiment and you will track exactly what you want.
Can I compare results from different data inputs in one graph?

Yes – with Scratch Pad! If you want to compare results from several different data sources, simply click the “+Scratch Pad” icon to the right of the graph you wish to include and the data will appear on the top left of the screen. Compare as much data as you wish! To save this graph, simply click “Save” from the drop-down menu of the “Scratch Pad” and the new graph will appear in “Mashups” on your home screen.
What are “Reports” and how do I create them?

For TrendrrPro users, “Reports” is a place where you can organize your data and view it in a way that is conducive to interpreting it and coming to a conclusion about what the trends mean to you. “Reports” allows you to sort data that is relevant to one another in order to more readily compare data across data inputs. For example, if you are trying to track the popularity of your favorite band, U2, you may want to create a “Report” that includes all of your data that deal with U2 (i.e statuses containing U2 on Twitter, number of views on Youtube for their new hit single, etc). By having all of your similar data in one easy to read page, you can more easily track the changes across data inputs!

To create a new Report, click on the “Reports” dropdown menu from the Trendrr home screen and click “Create New Report.” Create an appropriate title and select whether you would like the report to be private (so that only you can view it) or public (so that any user can see your report). To add data to your report from “Graphs”, simply click the “+Report” icon next to the graph you would like to add and choose the preferred report to add it to.

Don’t have access to Trendrr Reports? Upgrade to TrendrrPro today!
Can I customize my reports?

Yes! Clicking on “Edit This Report” when viewing the report will bring you to the report customization window. Here you can change the date range, type of report, title of report as well as change what is displayed in each column of the report (i.e %Change, standard deviation, average, etc.) You can even export your report to PDF format by clicking “Export: PDF” while viewing the report.
What are “Projects” and how do I create one?

Trendrr Premium and Elite customers have the opportunity to organize their data into project specific views – providing for unique visibility and streamlined analysis on a project-by-project basis. From the grey toolbar, simply select the grey arrows beside “Project” for the ability to add new project views or manage existing projects. Selecting “Projects” will take you directly to your project specific views and analysis.
What are “Alerts” and how do I create one?

For TrendrrPro users, “Alerts” is a useful tool to more easily track data. “Alerts” notifies you by e-mail whenever data reaches a desired level.

To set up an Alert, simply click the “+Alert” icon next to the graph you would like alerts for. Choose the desired value and you will then be e-mailed whenever that value is reached.

Don’t have access to Trendrr Alerts? Upgrade to TrendrrPro today!
What are “Tags” and why are they useful?

Tags are meant to be a helpful tool to organize the data that you track. They are not only for your personal organization, but also allow other users to discover your data and trends if you have set the graph to “public” (only you are able to see your own private graphs while any user can see your public graphs. So, even if you, yourself, don’t care about organization, it is always a good idea to tag your data with a few useful keywords to help in the discovery of new trends by other users!
How do I add my own data source or data set?

Please refer to developer.trendrr.com for all developer information.
I try to enter my search term into one of the Video data sources and it doesn’t seem to be working. What am I doing wrong?

Some data sources require a specific URL of a website in order to properly track. Each data source is different – just make sure you check what the query is asking for above the search field.

Explore Trendrr and discover all of its great capabilities!
Have any feedback for Trendrr?

Feel free to let us know of any bugs you come across while on the site as well as any suggestions you may have. Updates are being made every day and your input is critical in helping us make Trendrr the best it can be.

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One Response to “Trendrr Pro – Tracking Social Marketing Trends”

  1. somaie somaie says:

    This post was very helpful for me to look at the big picture. I often get lost in the small details and forget about the long-term plan. Thanks for the info!

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© 2010 : James St. John